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Temu is the most downloaded app in the U.S., yet its affordability has turned it into a target for fraudulent sellers. Read here to find out how to report infringing sellers.
Temu’s popularity lies in its affordability and over 200 product categories, making it a highly attractive option for users seeking competitive deals. However, the allure of low prices on Temu has inadvertently given rise to an increased risk of fraudulent sellers filling the marketplace with counterfeits.
In this article we will dive deeper into this topic and on how to report fraudulent sellers on Temu. Keep reading to find out!
Temu is a Chinese shopping app that sells products through a factory direct model, allowing them to offer extremely low prices, making it a very competitive marketplace.
This app has become the most downloaded in the United States and one of the most downloaded in the world. Their business model allows consumers to connect directly with small businesses.
In other words, Temu isn’t involved in the production or manufacturing of the product it sells. Which makes it harder to individually detect fraudulent sellers and counterfeit products.
Despite Temu’s rising popularity, most official brands don’t use this marketplace to sell their products, creating a void filled with fraudulent vendors who sell counterfeit products.
As a result, users might fall victim to purchasing knock-offs of the original brand they intended to buy. Here’s where increased awareness is crucial to detect infringing sellers on Temu:
Fraudulent sellers may steal images and product descriptions to deceive users into thinking they are the official brand. Therefore, manually searching the product using specific keywords, and comparing them to the brand’s official website, is more effective when looking for specific infringements.
With tools such as “Google Lens”, you can do a search by image with high precision. This reverse image search, allows users to find links that contain said image, helping you identify fraudulent sellers in Temu.
If you’ve found a suspicious listing on Temu, you can find out its legitimacy by doing a test purchase. This purchase will help you identify fraudulent sellers, as the product will contain the seller’s personal information: name, return address, and other crucial data that you can use to investigate further about their legitimacy.
You’re not alone! Always look at the product’s reviews before purchasing them, ensuring that other users have verified its legitimacy. Consumers’ reviews often showcase the product’s quality and authenticity.
Temu is dedicated to protecting its users to ensure a secure shopping experience for its consumers, which is why they motivate users to report suspicious activities.
To report suspicious sellers, Temu has a page in their official website where users can include screenshots or links to the suspicious content. Users are also welcome to report sellers by sending detailed information about infringements to Temu’s IP protection email at ipprotection@temu.com .
Despite Temu’s own and users’ efforts, fraudulent sellers still camouflage themselves amongst this e-commerce giant. As a result, Temu has partnered up with Brand Protection entities, such as ours, to detect and monitor suspicious listings to ensure consumer and brand protection.
At Smart Protection, we use cutting edge technology to keep track of your sales online to see who is selling and buying your products, and in what conditions. We understand the importance of online safety and authenticity, which is why we use tools such as Marketplace Protection to enforce your IP rights.
Regain control of your online sales! With our platform, brands obtain 24/7 up-to-date information to take immediate action to protect your brand.
If you want to receive more information about our Brand Protection services and how we can help you, don’t hesitate to contact us and Request a Demo!
