Counterfeits are damaging brand reputation: José Gimeno, e-commerce and Social Manager at Gobik shares his experience of protecting their range of cycling clothing online.
As the digital footwear market continues to grow it becomes more attractive to cybercriminals selling counterfeit footwear. We look at the latest consumer trends.
Project Zero is Amazon’s latest initiative to combat piracy on its e-commerce platform. A few months after its launch in Europe, we’ve reflected on the program’s scope and limitations.
The more brands invest in advertising to enhance their online sales, the greater the business potential for cybercrime.
Online marketplaces offering counterfeit products online use techniques, strategies and promotional tools from big brands to develop their own digital marketing strategies.