Project Zero is Amazon’s latest initiative to combat piracy on its e-commerce platform. A few months after its launch in Europe, we’ve reflected on the program’s scope and limitations.
The more brands invest in advertising to enhance their online sales, the greater the business potential for cybercrime.
From the moment an illegal copy is first made and placed online, Digital Piracy is in play, an illicit business that moves huge sums of money.
In Ecuador’s football league, we achieved a 96% effectiveness rate in the elimination of online infringements by monitoring before, during and after live broadcasts.
Valentín J. Alejándrez, Associated Partner and Publishing Manager at CINTER, shares his experience with us as an expert in the impact of digital piracy within the publishing sector.
Marketplaces offering counterfeit products online use the same techniques, strategies and promotional tools as big brands to develop their own digital marketing strategies.