Global market for for Fashion and  Apparel:

• Reach more than US$ 50 Billion, every year
• Estimated at US$ 1.74 Trillion in 2023
• Projected to reach US$ 1.94 Trillion by 2027
• Fast fashion market value forecast worldwide: US $122.98 billion in 2023, $US 184.96 billion in 2027

Focus of Brands on fighting counterfeiting of Fashion goods. Contributes to reputation protection, revenue preservation, legal empowerment, consumer safety and collaborative industry efforts

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Our client faced a significant problem as they discovered a widespread presence of counterfeit versions of their products being sold online.

The process of monitoring and reporting these replicas was extremely time-consuming, and the client struggled to make a real impact. The enforcement of their IP rights became increasingly complex due to the existence of several platforms with varying policies and procedures.

Seeking a systematic solution, the client engaged our services to establish an efficient and centralized approach for identifying and eliminating counterfeit listings across multiple platforms.

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Smart Protection provided an efficient way to monitor the internet in search for online threats across multiple platforms simultaneously, detecting more than 600 harmful links/ week, on our customer’s behalf.


Additionally, we capitalized on both technology and the expertise of professionals, while leveraging existing agreements with the majority of monitored online platforms. This synergistic approach enabled us to eliminate hundreds of listings rapidly and efficiently.

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• 800 listings detected per product on average
• 75% of IP rights infringements for elimination
• 98% Elimination ratio of Counterfeits
• €4.1 Million: Estimated prevention of potential revenue loss

Our client, facing a counterfeiting problem across multiple marketplaces and social networks, turned to Smart Protection for assistance. With our innovative solution, they quickly identified and addressed IP violations, leading to increased revenue, reduced costs, and enhanced brand reputation. Thanks to the streamlined and scalable approach offered by SP, the client successfully mitigated the damages caused by counterfeiting and experienced an immediate return on their investment.

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