Global market for Licensed Sports Merchandise:
Focus of Brands on fighting counterfeiting of Sports Goods. Drives market growth in licensed sports merchandise, according to Research and Markets
Our customer needed a solution to monitor multiple marketplaces for counterfeit goods, ensuring the protection of their brand reputation and ensuring customers receive authentic products. The customer initially identified a problem where counterfeit products were prevalent on online platforms, particularly in marketplaces like AliExpress. This issue caught their attention, as they were unaware of the extent of the counterfeit market and the detrimental impact it had on their business and credibility.
Smart Protection provided an efficient way to scrap the internet in search for online sales of fake products, detecting and eliminating more than 4.000 counterfeiting links, on our customer’s behalf.
Through Anti-Counterfeiting solution, the customer was able to increase consumer confidence in their brand and products in order to drive brand loyalty and recurring revenue.
Smart Protection guarantees that when the Customer's customers shop online at their preferred marketplace, they’ll be purchasing only authentic products
Sports goods
Company that manufacture and customize inspirational cyclingapparel, based on the concept of “custom clothing,” as a sign of identity itdistinguishes itself in the sector by creating unique and distinctive products.By cyclists for cyclists, with the best technology and material for people.
M-Enterprise
Anti-Counterfeiting - Monitoring and Enforcement
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